iQIYI experienced significant growth during the Chinese New Year period (Jan. 28 to Feb. 4, 2025), with notable increases in both viewership and user engagement. Variety shows led the way in viewing time, while drama series such as The White Olive Tree and Unbreakable 2 dominated popularity rankings. The platform saw a 135% year-over-year increase in average viewing time for the 2025 Spring Festival Gala on iQIYI International, highlighting its successful global expansion.

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